Main Number: (480) 990-1900
General Southwest Insurance Agency, INC
5628 E. Thomas Road
Phoenix, AZ 85018

About Us


Professional Service with a Personal Touch
General Southwest Insurance Agency started in 1969, with a mission to provide exceptional service and solutions for personal and corporate interests. The Valley has grown a lot since then, and so have we. General Southwest has the ability to do business throughout the country, assisting clients with both domestic and international risks.

In 2012, General Southwest, along with 5 other Arizona agencies, developed a strategic partnership with United Valley Insurance Services. This allows us to access a vast array of risk management products from a larger number of insurance carriers, while still maintaining the values and personal service of a local business.

We Value Relationships
Whether you’re insuring a multi-national company or buying a policy for your first car, we understand that insurance is about protecting what’s important to you. We put the effort into learning about our clients so we can best meet your needs. We are exceptionally proud of our employees, many of whom have years of industry experience. In addition, our long-term relationships with a wide selection of insurance companies mean we can find the right fit for just about any coverage requirement.

Family, Friends and Neighbors
General Southwest is a 2nd generation, family-owned business, headquartered in the Arcadia neighborhood of Phoenix, Arizona. We are proud of the relationships we’ve built over the years with our clients. Doing business in this way takes a little extra time, but we believe it’s worth it. We take protecting you and your interests seriously.