Team Members

Joe Binsfeld, CIC

President

Joe joined General Southwest in 1979, while obtaining his B.S. in Insurance from Arizona State University, and obtained his Certified Insurance Counselor designation in 1984. Joe is the past President of the Independent Insurance Agents of Greater Phoenix, the youngest Past President of the Independent Insurance Agents and Brokers of Arizona and has served on…

David Binsfeld, CIC, LUTCF, ARM

Executive Vice President

Dave began his insurance career in 1985, on a part time basis, while pursuing a degree in finance from Arizona State University. Over his 30+ years as an insurance broker, he has provided risk management advice and insurance coverage to a myriad of concerns including non-profit/social service entities, charter schools, medical providers, manufacturers, contractors, retailers,…

Michael G. Messenger

Broker & Advisor

Michael is an accomplished commercial insurance producer with over 14 years of experience in the Arizona commercial insurance industry. He currently is associated with General Southwest Insurance Agency where he continues to serve his expansive range of clientele and their unique and varied commercial insurance needs. Michael truly values his clients and takes great pride…

Johnny Pignotti

Director Life, Health and Employee Benefits

Johnny started his Insurance career 35 years ago in the Group Insurance Department of Transamerica/Occidental after attending Claremont Men’s College from 1975-79. His competitive spirit was developed on the baseball field while playing 4 years at Claremont College in California and 3 Years with the Oakland A’ s. Johnny is a First Team 1979 Baseball…

Katherine Williams, CIC

Vice President, General Manager

Katherine joined General Southwest in 2014 as Vice President and General Manager. She has been in the insurance industry for 40 years. During that time she has worked in various capacities with agencies and carriers, but her first love has always been the independent agency. Katherine has spent the last 26 years in management roles…

John Binsfeld

Vice President of Operations

John started with General Southwest in 1982. While earning a bachelor's degree in business at Arizona State University, he became a licensed broker and worked with both personal and commercial lines. In 1988, John took over the accounting and network administration functions for the agency. Thirty years and 4 major network upgrades later, he is…